More of Ledgard Jepsons Corporate Identity.

I am also going to take a look into other aspects of Ledgard Jepson to get a full view on there identity. So after looking at the website. I looked at some bit what was given to us on the brief-in (CD Cover, brochures, business card stationery etc) Basically most of the elements that will need changing for the re-brand brief.
Above is the CD cover and CD. As you can see, very simple, only drastic thing I think is the inside colours used. An Attention grabbing orange and green. Which is quite a juxtaposition on the rest of the I.D. The front of the CD is typical to the rest of the I.D. 

 

Above is the Business card. Same consistent theme of bland clean etc, no exciting colours. As said, this is the look that we are trying to break away from. And I will aim to inject some creativity toward the design.

After flicking through Ledgard Jepsons brochure aswell, I thought that it all reminded me of looking through a stock image brochure. All boring business looking images, same layouts, and the teacher agreed with me on this.

Also In my opinion I dont think the website reflects the stationery. The website has more going for it than the stationary, although this might be because there is a lot of imagery used and colour.