A look into Ledgard Jepson.

Home Page

Portfolio page


 










I thought it would be best to start off and take a look into Ledgard jepson's website (Screen shots above).
First screen shot is of the home page. Now im not saying I dislike the look of the website, its very clean, easy to navigate, good color schemes, nothing clashes. I also admire the rollovers especially, they may only do simple effects but I like them because I realise that they may have been difficult to do (because I know I couldnt pull that off), and on the portfolio page the rollovers deliver the description or the piece of work. Which continues the theme of clean and simplistic.
All of this is good, but the reason for the re-brand brief is that it seems Dave Exley feels that it can all come across as boring, and doesn't exactly show off a big amount of creativity.
My problem is that the work they do (a lot of which is corporate I.D) reflects the theme of the website. And to implement a new theme is quite difficult when it could clash with the look of there work, this is why I want to find a midway point between clean simplicity and in your face creative. A balance between the both would be good but could be difficult to do.