More of Ledgard Jepsons Corporate Identity.

I am also going to take a look into other aspects of Ledgard Jepson to get a full view on there identity. So after looking at the website. I looked at some bit what was given to us on the brief-in (CD Cover, brochures, business card stationery etc) Basically most of the elements that will need changing for the re-brand brief.
Above is the CD cover and CD. As you can see, very simple, only drastic thing I think is the inside colours used. An Attention grabbing orange and green. Which is quite a juxtaposition on the rest of the I.D. The front of the CD is typical to the rest of the I.D. 

 

Above is the Business card. Same consistent theme of bland clean etc, no exciting colours. As said, this is the look that we are trying to break away from. And I will aim to inject some creativity toward the design.

After flicking through Ledgard Jepsons brochure aswell, I thought that it all reminded me of looking through a stock image brochure. All boring business looking images, same layouts, and the teacher agreed with me on this.

Also In my opinion I dont think the website reflects the stationery. The website has more going for it than the stationary, although this might be because there is a lot of imagery used and colour.

A look into Ledgard Jepson.

Home Page

Portfolio page


 










I thought it would be best to start off and take a look into Ledgard jepson's website (Screen shots above).
First screen shot is of the home page. Now im not saying I dislike the look of the website, its very clean, easy to navigate, good color schemes, nothing clashes. I also admire the rollovers especially, they may only do simple effects but I like them because I realise that they may have been difficult to do (because I know I couldnt pull that off), and on the portfolio page the rollovers deliver the description or the piece of work. Which continues the theme of clean and simplistic.
All of this is good, but the reason for the re-brand brief is that it seems Dave Exley feels that it can all come across as boring, and doesn't exactly show off a big amount of creativity.
My problem is that the work they do (a lot of which is corporate I.D) reflects the theme of the website. And to implement a new theme is quite difficult when it could clash with the look of there work, this is why I want to find a midway point between clean simplicity and in your face creative. A balance between the both would be good but could be difficult to do.

Ledgard Jepson

This brief (my final major project) is to re-brand an existing design company called, Ledgard Jepson. The website already looks very corporate and clean of which I like although this can also come across as bland and boring.
After our first meeting with Dave Exley (Managing director) it seemed his views were the same. And from what he said it seems that the company needs more of a creative look.

What is needed for this brief is a full make over which will consist of new Stationery (Business cards, letterheads), website, logo etc.

First thoughts are to take a look into other design company websites, find the most creative ones, and some alike ledgard jepsons, and I would like my final designs to meet in the middle. To have both a creative and clean looking final design.