The Crit. So I presented my idea's. (Various concepts above) Went through what I had done, and what I would be doing for my final. Got the nod to say, yes carry on with that idea. So I will be. Feedback was that two of the letters on my design didnt have to be so close to the O and should just sit normally. Also that the spaces/ holes in the letters that I filled shouldnt be filled. So I will be solving this with some tweaking and will have a final to run with.
Aspects I personally like is the colour, its brighter more exciting than the original Ledgard Jepson logo (grey) and the font. Really pleased with how the words fit tightly together and how bold enough the font is to grab attention.
What to do next is to get this logo where its needed. Onto business cards, compliments slip, letterheads. But I dont want to just typically place them on and job done. I would rather do some different in terms of layout, to break away from typical/ normal looks.
What I realised from the crit came from David Exley, that we have the chance to be creative, we think too corporate. So from this I want to be more adventurous with what I do next with the stationary.
What to do next is to get this logo where its needed. Onto business cards, compliments slip, letterheads. But I dont want to just typically place them on and job done. I would rather do some different in terms of layout, to break away from typical/ normal looks.
What I realised from the crit came from David Exley, that we have the chance to be creative, we think too corporate. So from this I want to be more adventurous with what I do next with the stationary.
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